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Some of the most successful ecommerce entrepreneurs spent years working in their industry before branching out and starting their own business, using everything they learned. In this episode from the Shopify Masters podcast, you'll learn from an entrepreneur that spent years marketing for Redbull and Monster Energy Drink and has now started his own beverage company. Vipe Desai launched HDX Hydration Mix in 2011, a brand that sells healthy hydration drink mixes with a perfectly balanced blend of the essential minerals and nutrients your body needs to stay hydrated. In this episode you'll learn: - How to convince customers to buy a product online that requires the sense of taste
- Why you should not build a customer base from scratch and instead how to partner with complementary companies
- How to get free samples to potential customers for pennies on the dollar
- And why you shouldn't focus on volume, but instead on margin—this company has 80% margins
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