Start your free trial Shopify Blog Deals and Donuts: How Independent Retailers Tackle Black Friday It's 8:45 AM and our Uber driver weaves through morning rush hour traffic. It's overcast when we arrive at Jelly Modern to pick up nine boxes of assorted donuts topped and stuffed and slathered with impossible flavours like Madagascar Bourbon Vanilla and Lemon Curd. To the naked eye, it's just another Friday in Toronto, but for retailers here (and all over North America) this is the Friday. Black Friday, to be exact. Our mission: uncover the story of independent merchants on the busiest shopping day of the year. Our weapon: carbs. More

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