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 Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the "content marketing hat" is one that usually stays on the rack. Content marketing can be intimidating for many business owners, especially when you consider alternative marketing strategies that require less time and commitment. But it's more than just a way to drive traffic to your website: 70% of consumers say content marketing makes them feel closer to a brand. So how can you achieve these kinds of results for your own business? One answer, and probably the best if you're just starting out, is content curation. More |
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